Move Your Practice Online Series: Step 11-Build a good website, and put a blog on it.

Hello Dear Readers! This is our last installment of our Moving Online series. You can check out the other installments here:

Step 1:Join the QuickBooks ProAdvisor Program

Step 2: Find Technology that will allow you to work remotely

Step 3: Offer an incentive to your existing clients to go remote

Step 4: Bring new clients on as remote right away

Step 5: Provide flat fee/value pricing

Step 6: Specialize

Step 7: Market yourself

Step 8: Use video conferencing to meet with clients

Step 9: Create a Network

Step 10: Form Strategic Alliances

As I mentioned in the original article – you want to make sure that you have a website, and that you have a blog. Remember, you don’t have to write something every day, but you’ll need to be committed to keeping it current. Opening up a website and checking out the blog to find it hasn’t been updated in a year gives the impression that the person or business might not have their sh*t together. If you’re not actively keeping up with it, then update the site and remove the links!

That being said, I think once a month is a decent frequency and make sure that your content is written for the appropriate audience – your potential clients. No need to do lengthy articles, and trust me: almost everyone loves a list! Ask people in your network to contribute to it. Clients, vendors, your peers – it’s way for them to get themselves out there, can make it more interesting for your readers, and takes the pressure of you to keep coming up with ideas.

Why is this so important? (Here comes a list!)

  • It’s one more aspect of your online presence
  • It’s a way to establish yourself as an expert
  • It forces you to keep working ON your business and not just IN it

So there you are, my friends. I hope this series has helped you – now go out there and go remote!

3 Comments

  1. chinweike

    I agree with you. Every accountant should have an online presence other than being on social media. My love for technology and online activities made me decide to become CISA certified and since then I have never looked back in advising accountants to embrace technology.
    Well written and thanks for sharing

    Reply
    • StacyK

      Thank you!

      -SIK

      Reply
      • Chinweike

        Welcome Stacy

        Reply

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